"Social media marketing" tag
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Social vs Search (Infographic)

While there are many differences between search marketing and social media, and each has its strengths, both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them…

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The real cost of social media

Measuring the real cost of social media is a struggle for organisations looking to exploit the benefits of social media. Although the majority of social networks are free to use, the real cost…

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How airlines allocate resources to social media

This infographic provides a fascinating insight into how airlines are using social media to protect and manage their brand within the social media ecosystem. What’s clear from this infographic is that airlines are…

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