Celler el Masroig has embraced the infographic as a creative style applied to all marketing collateral produced by this wine producer including posters, packaging, wine labels, adverts and brochures. The execution shows the versatility of infographics within advertising and marketing communication and I’m sure they’re not the only brand that will take this innovative approach with infographics. Although the design doesn’t feature any complex data the use of colour, layout and typography give it it’s infographic style and differentiates it from other competitor products.
The infographic style and collateral was produced by Barcelona based graphic design agency Atipus
You can view more visuals and examples within Atipus Web site.
View more here: http://www.atipus.com/portfoli_fitxa.php?id=178&idtipus=2