With the emergence of social media and a shift in buy power and behaviour Content Marketing has become one of the most important components or an organisations marketing strategy. This infographic provides a good snapshot of how marketers are using content as part of an integrated strategy highlighting the which content formats are effective and the best tactics to adopt at each stage of the buyers purchase journey.

Content marketing is perceived ineffective by over 41% or marketers.

Although the contents great a bit more colour would break up the design making it more digestible.

Infographic source: http://www.alinean.com/


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