Mobile advertising and the rise of coupons

Mobile advertising and coupons are making the mobile a viable marketing channel for brands looking to target and intercept at the point of purchase. I love the use of the colours in this infographic and how they have used different graphical devices such as lives and curves to display the data from the statistics. For any marketer considering the use of mobile coupons this infographic provides a good snapshot of the market and covers the essentials you need to consider if you’re going to use mobile coupons as part of a marketing strategy.

Predicated US consumer mobile coupon spending in 2014 is $6.5 billion

Infographic source: http://www.promotionalcodes.org.uk

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