According to MobiThinking®, at the end of 2011, there were 6 billion mobile subscribers worldwide. That’s 87% of the world’s population! It’s been estimated that by the end of 2016, there will be 8 billion mobile subscribers. That means there is a mobile phone or device for nearly every person on the planet, accessing the Internet.
Statistics also show that 65% of mobile users access the internet daily, while 86% look for local information on their phones. In Australia, about 87% of consumers click on mobile ads, but only 28% make a purchase with a smartphone, compared to 49% globally. This is because only 25% of websites are optimised for mobile.
Check out the infographic below for other interesting statistics and our tips for mobilising your website and creating mobile content. If you need a mobile-friendly domain name, please visit our website.