The digital marketing scenario today is responsible for many of the things we see today on the internet. All businesses from small to large scale employ digital marketing to be in the race to succeed in getting the audience’s attention. Getting a big social outreach and engagement are perhaps the best way for businesses to build a brand and generate revenue by lead generation. Several digital marketing trends, strategies, and platforms are still going evolution and are reaching customer engagement levels not possible before. Digital marketing is customer focused and there have been several advancements and changes in the area in 2017 to achieve their targets by 2018.