If you’re engaged in sales activities, you have a sales funnel. You know the steps a prospective buyer goes through, and the percentage that drop out at each stage, so you know that given a certain conversion rate all you need to do is generate enough leads, and the sales will follow, right? So why do you need to use a lead generation service? Because these service offerings do extra than simply generate your website visitors. They work together to define the target audience you want to draw, mechanically nurture them and trace in which they come from. All so you can convert greater leads into sales possibilities and customers! Here are the reasons on why you need lead generation service providers.