The marketing field is one that evolves with time and requires one to be constantly up to date with all the latest practices and strategies. The buyers have changed and so the need of the hour is for the sellers to change accordingly. But people stick to what they know about ©their preferred brands and hardly change to other brands without proper marketing and trust that the new brands need to build. The buyer of today’s age knows a lot and has access to information everywhere and thus more aware and bit more difficult to rope in for the new companies. But you can attract the increasingly demanding and independent customers by these few techniques.